Community activity model based on the training of marketing professionals

Abstract

Professional student clubs, as informal groups of college students, play an obvious role in promoting the self-education, self-management and self-development capabilities of college students. Taking the Marketing Planning Association of Chongqing University of Science and Technology as an example, this paper analyzes the current situation and gaps of students from the perspective of the quality of marketing personnel and the market demand for marketing talents, proposes the operational ideas of the construction and development of new professional clubs, and outlines the activity model of the Marketing Planning Association, providing a theoretical basis for the construction of effective student clubs.