On the Connotation of the Brand of Higher Vocational Colleges

Abstract

 Higher vocational college brand is the specific application of the general principles of branding in the process of higher vocational education. Like other brands, it includes brand spiritual culture system, brand material carrier system and brand behavior activity system. The spiritual culture system of higher vocational college brand is the core of higher vocational college brand, which includes three levels. The material carrier system of higher vocational college brand is the entity part of higher vocational college brand, which includes two aspects. The behavior activity system of higher vocational college brand is the implementation system of higher vocational college brand, which includes two processes. The three are interconnected, complementary and closely combined, and together constitute the basic connotation of higher vocational college brand.