Vol. 37 No. 3 (2025)

Published: 2025-08-26

Articles

Caregiver–Senior Partnerships: A Mixed-Methods Study of Family-Integrated Short-Video Reduction Strategies

Liu YingYing, Manual Selvaraj Bexci (Author)

1-5
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AI-Powered Feedback Systems in Flipped Tennis Education: Enhancing Skill Acquisition Among Chinese Postgraduates Through Mobile Learning Apps

Zhang Jing, Mohamad Rahizam Abdul Rahim (Author)

6-14
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Empowering Voices: Culturally Responsive Approaches to Enhancing English Language Learning and Communication Skills for Hill Tribe Students in Northern Thailand

Preeyarut Srichaiwong, Pensri Bangbon, Alaric Nuaude, Pengfei Zhang (Author)

15-26
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Marketing Model of Non-Fungible Token (NFT) in Thailand

Assoc. Prof. Dr.Jiraphon Kanthong (Author)

27-34
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Shifting Paradigms of Educational Leadership in The Context of Artificial Intelligence Integration: A Case Study of Chinese Schools

Lu Baowen, Chandra Mohan Vasudeva Panicker (Author)

35-41
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Challenges and trends in technology and the Internet of Things in motor development in children in early childhood education: a bibliometric approach

López Valencia Silvana Mariuxi (Author)

42-57
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Transformational Leadership Influencing Mission Implementation of Thai Universities

Karisa Sutthadaanantaphokin, Sukhumpong Channuwong*, Papon Moolngearn, Prasutr Luangsmarnkul, Sihao Wang (Author)

58-67
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5A Marketing Strategy and Customers Decision to Buy Premium Mattress in Thailand

Assoc. Prof. Dr.Jiraphon Kanthong (Author)

68-75
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A Relationship between Business, Politics and Management: Concepts, Theories and Practices

Yongyootdha Tayossyingyong, Nuengruetai Champathin*, DuangJai Ow-Jariyapithak, Dabrarodni Danila, Grace Anne (Author)

76-85
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The Effects of Integrating Social Media, Marketing Innovation, and Service Innovation on the Sustainable Success of Accommodation Businesses in Lower Northern Thailand

Dr. Sirinee Wongvilairat (Author)

86-95
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The Impact of Emotional Intelligence on Client Relationship Management and the Effectiveness of Negotiating Audit Adjustments in Service and Commercial Enterprises in Vietnam

Ho Thi Thuy Le (Author)

96-105
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Analysis of the Effect of Green Innovational Leadership on the Quality of Vocational High School Graduates with Mediation of Competence and Human Resource Management

Moch. Lukman Hakim*, Aminudin Afandhi, Agus Widodo, Gatot Ciptadi (Author)

106-115
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Evaluating The Link Between User Experience And Consumer Trust In Chinese Online Retail

Wu Lingxiao, Dhakir Abbas Ali (Author)

116-120
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Factors affecting state management of agriculture towards sustainable development: A study in Vietnam

Phuong Huu Tung*, Pham Thi Hien (Author)

121-132
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Trends in corporate governance and human resources: a bibliometric analysis of contemporary models and organizational sustainability

Rafael Seleyman Lazo Sulca (Author)

133-141
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Integrating Traditional Chinese New Year Painting with Primary School Curriculum to Enhance the Sustainability of Intangible Culture Heritage

Lei Leng, Jaipak Burapajatana, Boonyakhomsan Rueangtathawohn, Sobsun Mahaniyom, Paisal Sukasame, Dabrarodni Danila (Author)

142-149
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Artificial Intelligence Adoption, Production Management, Environmental Controls Affecting Sustainable Development of Dairy Farmers’ Productivity, Members of Dairy Cooperatives, Thailand

Thanakorn Thanathanchuchot , Napaporn Khantanapha *, Gorbachev Nikolay, Nisaphan Pringle, Ingnapat Jongwiriyajaroencha, Papraporn Jinain (Author)

150-159
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Two Strings One Heritage: The Erhu and Saw Duang as Cultural Bridges for Protecting and Safeguarding the Cultural Heritage in the 21st Century

Kovit Kantasiri, Jiranan Tosin*, Li Zhou, Yelin Tan (Author)

160-169
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Adaptive Manufacturing At Scale: Case Study On Digital Twin-Mas Synergy For Operational Excellence

Zhou YanJun, Noraisyah Tajudin (Author)

170-177
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The Integration of Art and Culture in the Visual Design for the Communication of Scientific Knowledge at the Yunnan Center for Disease Control and Prevention (YNCDC) in Kunming, Yunnan Province, People's Republic of China

Zhang Hao* Ina Puyuthanon, Kittikorn Nopudomphan (Author)

178-187
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Advancing Quality of Life Through Sustainable Development and Entrepreneurship: Insights from Science, Conservation, and Archaeology

Arturo Sanchez Sanchez, Julio E Crespo, Juan Guillermo Mansilla Sepúlveda, Francisco Rubén Sandoval Vázquez, Reyna Amador Velazquez, Celia Yaneth Quiroz Campas, Jorge E Chaparro Medina, Isabel Cristina Rincón Rodríguez (Author)

188-194
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Bioethical Dimensions of Forced Disappearances: A Science, Conservation and Archaeology Perspective

Oscar Coronado Rincón, Sonia Sujell Velez Baez, Eyder Bolivar Mojica, Nadya Elizabeth Vasquez Segura, Héctor Daniel Molina Ruíz, Reyna Amador Velazquez, Francisco Rubén Sandoval Vázquez, Javier Carreón Guillén (Author)

195-200
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Anxiety, Procrastination, and Academic Performance in University Students

Reyna Amador Velázquez , Nidia Guadalupe Hernández Yañez , Ana María Hernández Díaz, Ma Lourdes Vargas Santillán, y Claudia Rodríguez García (Author)

201-205
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The Impact Of Ethical Responsibility On Individual Customers’ Intention To Use Electronic Banking Services At Vietnamese Commercial Banks

Tran Ngoc Minh (Author)

217-224
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Multidimensional Analysis of Vannamei Shrimp Cultivation Sustainability in Buleleng Regency: Integration of Economic, Ecological, and Social Aspects

I Nengah Sarjana, Gatot Ciptadi, Andi Tamsil, and Andi Kurniawan (Author)

225-232
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The Role of Green Entrepreneurial Intention as Mediation between Entrepreneurial Self-Efficacy and Entrepreneurial Opportunity on Sustainable Green Entrepreneurship Education

Farid Samsul Hadi*, Soemarno, Aminudin Afandhi, Setyo Tri Wahyudi (Author)

233-239
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CRITICAL EYES AND CREATIVE MINDS: INVESTIGATING TESL STUDENTS’ UNDERSTANDING OF LITERARY DEVICES IN POEM ANALYSIS

Muhantha Paramalingam, Muralitharan Doraisamy Pillai (Author)

240-244
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Investigating the Factors Causing Domestic Violence Against Abused Women After Social Media Use (Case Study: Abused Women in Arak City))

Sepideh Charkamiani, Sarvenaz Torbati, Ani Mirzakhanian (Author)

249-256
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Legal Examination of The Nature and Position of Peace in Conflict Resolution

Yahya Mansouri, Khalilollah Ahmadvand, Marzieh Pilevar (Author)

257-263
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Iranian EFL Teachers’ Perception of their Teacher Philosophy: A qualitative study

Lida Karimi, Seyed Hasan Seyedrezaei, Nouzar Gheisari, Zarisadat Seyedrezaei (Author)

264-282
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The Role of Official Documents In The Development of The Iranian Legal Order with A Comparative Study of Them In French and English Law

Zahra Nikpasand, Alireza Hassani, Amir Khajehzadeh (Author)

292-303
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Post humanism in Science Fiction: Human Robot Mutual Friendship

Razie Aslani, Majid Alavi Shooshtari, Naser Motallebzadeh (Author)

304-316
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Analysis of The Concept of "Generosity, Generosity and Forgiveness" In Qaani Shirazi's Poems (With A Literary-Intellectual Analysis of 20 Key Verses)

Razieh Soltaninejad, Majid Hajizadeh, Khorshid Ghanbari (Author)

317-328
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The Lion and the Logos: Biblical, Platonic, and Chivalric Intertexts in Narnia

Shima Padash Asl, Bahloul Salmani, Maghsoud Esmaeili Kordlar (Author)

329-338
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Examining the Factors in Lecturer-Raters’ Writing Assessment Leniency

Alireza Moradinejhad-e-Maryan, Nader Assadi, Hanieh Davatgariasl (Author)

339-350
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The Effect of Continuation Task on Vocabulary Learning of Iranian Intermediate EFL Learners: Focus on Working Memory

Samira Sayyah Markabi, Nesa Nabifar (Author)

351-366
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The Effect of Differences in Readings on Endowment on the Translation of the Verses of the Holy Quran

Dr. Zeinab Khatiri, Dr. Seyyed Fazlollah Razavipou (Author)

283-291
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